Chicken Blossom Dreams

Film / designs viusalising the destructive nature of the well being industry within the gentrifing creative community. Text and model generated by randomising words from tweets that were searched for via keywords ‘gentrification’ and ‘self care’ from ‘up and coming’ london areas in the property market. Designs were branded with the99.co.uk shop logo which were then made into tshirts and tote bags to sell through the online store at no profit in order to weave them into the commercial market they were reflecting.